Copyright © 2019 Kavya Sivaraman.

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sprouts

  annual report

OBJECTIVE

Pick a company’s annual report and redesign it in such a
way that the design language is easy to follow, and the infographics are easily understandable. Establish a cohesive visual communication system with respect to the charts, tables, and typography. The goal is to deconstruct the earlier visual language into a newly envisioned and well integrated annual report.

APPROACH

Sprouts Market is no stranger when it comes to the food industry. They have been marketing fresh and organic produce for a long time now, but their annual report was cumbersome and difficult to understand. The path I
took while redesigning their annual report was to keep it simple, and easy to follow, while keeping the original
vision in mind.