To design an entire identity system based around a
topic that you feel connected with and passionate about.
The system developed should be cohesive, and tied
together through various deliverables and media.
Coming from India, the color of my skin, and shape of my body has always been looked down by media. I want women like me to feel confident, self-assured and love themselves for who they are. Hence, I designed an entire identity system solely for women of color and plus size women to help them feel accepted and confident in their own skin.